The Children's Online Privacy Protection Act (COPPA) went into effect in April 2000. It sets rules for anyone who runs a Web site for kids under 13 years old. The rules deal with how a website can use personal information you might give to the site, such as your e-mail address or last name, so that you will know what information is being collected and how it might be used.
The PBS KIDS Privacy Policy tells you exactly how we deal with the personal information we collect on our site.
You can learn more about Children's Online Privacy Protection Act at the Federal Trade Commissions' Privacy Initiatives site.